Alisha Lehmann Channels Ronaldinho as Fanvue Partnership Takes Center Stage
Alisha Lehmann delivered a moment of football theater away from the pitch as the Como Women forward recreated one of the sport’s most iconic adverts to mark her new partnership with Fanvue.
The Swiss international, who joined Como in the summer after a brief spell at Juventus, showcased her technical quality by striking the crossbar from the edge of the box and regaining control, repeating the feat in a slick, highly polished clip released to announce the deal.
Lehmann’s off-field moment comes during a steady start to life in Serie A Femminile. She has featured in six of Como’s nine league matches this season, helping the club climb to sixth place, seven points adrift of leaders Roma, as they continue to establish themselves among Italy’s elite.
The move to Como followed a year at Juventus, where Lehmann scored twice in 16 appearances, ending a three-year stay at Aston Villa. Her switch was framed around a broader project, with Como positioning themselves as a club focused on identity, ambition, and a modern vision for the women’s game both on and off the pitch.
That sense of occasion carried into the Fanvue announcement. The video was filmed with a clean, minimalist setting, placing the emphasis squarely on Lehmann’s touch and timing. Each strike against the crossbar landed flush, was controlled instantly, and was repeated with calm assurance.
The sequence intentionally echoed a famous moment from Ronaldinho’s Barcelona era, when the Brazilian repeatedly struck the crossbar at Camp Nou in a Nike advert that became part of football folklore. Lehmann’s version followed the same rhythm, blending nostalgia with a contemporary edge.
While the clip drew attention online, it also underlined Lehmann’s growing profile beyond matchdays. Her ability to merge performance, personality, and presentation continues to make her one of the most recognizable figures in the women’s game.
For Como, the timing is significant. As the club pushes toward the upper end of the table, Lehmann’s presence brings visibility as well as experience. For the player, it signals a new chapter that aligns football ambition with broader cultural impact, with more moments on and off the pitch likely still to come.