La Liga Secures Record €6.135bn Domestic TV Deal
La Liga has secured the largest domestic broadcast deal in its history, a €6.135bn package designed to strengthen Spanish football’s financial base. Yet even with record growth and unprecedented stability, the league remains firmly behind the Premier League’s economic engine.
The new rights cycle, running from 2027/28 to 2031/32, keeps Telefónica and DAZN as La Liga’s two domestic anchors. Both will continue to show five matches per matchday, preserving the hybrid distribution model the league introduced in the previous cycle. For Javier Tebas, who has built his presidency around commercial expansion and anti-piracy enforcement, the agreement represents both validation and necessity.
Residential first-division rights total €5.25bn, a six percent increase from the 2022–2027 cycle. Revenues from bars and restaurants have risen even faster, jumping 30 percent to a projected €650m. The second tier, La Liga HYPERMOTION, has posted a 40 percent uplift to €175m, complemented by €60m from free-to-air and highlights inventory.
Tebas framed the outcome as evidence of La Liga’s resilience in a challenging global market. “Securing over €6.135bn in domestic rights and an overall growth of 9 percent, equivalent to more than €500m over the previous cycle, is excellent news,” he said. He credited the league’s anti-piracy operations, which he recently described as “like NASA” in sophistication, and the clubs’ investment in audiovisual production.
This deal is the culmination of a long-running strategic push. La Liga advanced its tender calendar to give bidders more visibility and strengthen negotiating leverage. It also gained definitive control over fixture scheduling after a landmark Spanish Supreme Court ruling confirmed the league’s authority to set match days and times. The court rejected the RFEF’s long-standing attempt to block Monday and Friday kickoffs, a decision La Liga said restored “legal certainty” and protected a central pillar of its rights value.
Taken together, these measures deliver La Liga a more stable commercial foundation at a time when other major leagues face stagnating or declining domestic media values. But stability and competition are separate questions, and closing the gap to the Premier League remains a formidable challenge.
On a headline basis, La Liga’s €6.1bn for five seasons still trails the Premier League’s £6.7bn domestic agreement, announced in late 2023 and running through 2028/29. That deal, covering up to 267 live matches per season, includes Sky Sports’ 215-game package and TNT Sports’ 52-game slate, with highlights retained by the BBC. Even more concerning for rivals, the English league is already preparing to expand its rights ecosystem, with Netflix reportedly studying a bid for holiday fixtures in the next cycle.
The Premier League’s continued growth reinforces the structural gap that La Liga has been trying to narrow for more than a decade: a larger global audience, deeper commercial reach and a rights market that rewards scale. Despite La Liga’s strong domestic outcome, the revenue imbalance persists, and the English top flight continues to set the benchmark for broadcast monetisation.
The question now is whether La Liga’s combination of legal victories, anti-piracy capabilities and long-term dealmaking can materially shift its competitive position. The record contract shows momentum, but the climb remains steep, and the Premier League is already preparing its next move.
For Spanish football, this cycle delivers financial certainty. Narrowing the global revenue chasm, however, is still a distant objective – and one that will require more than record numbers at home.