Real Madrid have extended their long-standing partnership with Emirates until 2031, securing what reports describe as one of the most valuable sponsorship agreements in world football.
The new agreement will see Emirates continue as the club’s principal sponsor across the men’s and women’s football teams, as well as the basketball division. The deal further strengthens a commercial relationship that began in 2011 and has become one of the most successful partnerships in global sport.
Emirates became Real Madrid’s main shirt sponsor in 2013 and its branding will continue to feature prominently on match kits, training gear and coaching apparel under the renewed contract.
According to Spanish media reports, the agreement is worth approximately €100 million per season, a figure that would place it among the highest-value shirt sponsorship deals in football.
The partnership also extends beyond shirt sponsorship. Emirates will maintain a strong presence at the Santiago Bernabéu Stadium, including branding opportunities, hospitality access and continued involvement with club facilities and development programmes.
Real Madrid president Florentino Pérez welcomed the renewal, describing the relationship as a key part of the club’s modern success.
“This agreement reflects a very special relationship that has grown stronger over the years,” Perez said. “We have shared one of the most successful periods in our history and will continue building for the future together.”
The extension provides Real Madrid with long-term financial stability at a time when Europe’s biggest clubs continue to compete aggressively both on and off the pitch. The guaranteed revenue stream is expected to strengthen the club’s commercial position and support future sporting investments.
Since the partnership began more than a decade ago, Real Madrid have enjoyed one of the most successful eras in their history, winning multiple domestic and international titles while expanding their global brand.
With the new agreement now in place, both parties have committed to continuing that relationship through the end of the decade, ensuring Emirates remains at the heart of Real Madrid’s commercial strategy.
