Rosenior warned over media approach as Chelsea era begins
New Chelsea head coach Liam Rosenior has been cautioned against repeating the mistakes that hastened Ruben Amorim’s downfall at Manchester United, as scrutiny intensifies following his appointment at Stamford Bridge. The 41 year old has made an immediate impact on the touchline, but his heavy media presence has already sparked debate.
Rosenior officially began work on January 6, just a day after Amorim was dismissed at Old Trafford, and has overseen a solid FA Cup third round win at Charlton before suffering a narrow Carabao Cup semi final defeat to Arsenal on his home debut. While results have been mixed, attention has quickly shifted to his conduct off the pitch.
Amorim arrived at Manchester United with a similar profile, young, articulate and highly rated, but lasted only 14 months before being sacked early in 2026 following a public confrontation with the club’s hierarchy. Pundits now believe Rosenior must avoid the same trap of overexposure as he adapts to elite level management after spells at Derby County, Hull City and Strasbourg.
Chelsea’s early performances under Rosenior have reflected his emphasis on structure and discipline, with clear tactical ideas visible despite limited training time. The atmosphere at Stamford Bridge during the Arsenal defeat was supportive but cautious, as supporters assessed both the direction and the man leading it.
Former Manchester City defender Micah Richards has voiced concerns that Rosenior may be explaining himself too frequently in interviews. The suggestion is that detailed public breakdowns of his philosophy risk creating unnecessary pressure, particularly when results do not follow the narrative being presented.
On the pitch, Chelsea progressed comfortably past Charlton with a controlled display that highlighted their attacking quality, but were undone by fine margins against Arsenal, where decisive moments in front of goal ultimately separated the sides.
Rosenior has repeatedly stressed the challenge of limited training time, focusing instead on identity, standards and collective responsibility. His methods have been praised internally, though sections of the fanbase have reacted sceptically to stories around his training ground habits, including his decision not to wear gloves so players can hear him applauding instructions.
Despite online ridicule from some supporters, Rosenior retains backing within the club, with the belief that early league results will quickly shape opinion. His calm handling of criticism suggests awareness of the stakes, even as comparisons with Amorim continue to surface.
Chelsea now turn their attention to a demanding Premier League test against Brentford, a side that has troubled them repeatedly in recent seasons. A positive result would not only ease doubts around Rosenior’s appointment but also provide the ideal platform for a tenure that promises both ambition and intense scrutiny.